Maximise your investment with bespoke SEO training
Transitioning from an agency partner to in-house SEO is a common trajectory – and for good reason. Bringing things under your own roof gives your business control, insight, and agility.
But trying to reverse-engineer what your last partner did, or piecing things together from blog posts and online courses isn’t a good path forward. Instead, go for focused, tailored training tied directly to your goals and grounded in experience.
Our SEO training offering was shaped by real client feedback: they wanted to understand what their agency was doing, which metrics mattered, and which skills to build to take control. So we created a structured session format to share our expertise in a way that sticks.
The result? Clear, practical training shaped around your business goals and your team’s current skillset.
Six ways SEO training will benefit your business
Build the skills to bring SEO in house
Learn which metrics to track to demonstrate business value
Keep more control versus outsourced SEO
Train your team to avoid simple, costly mistakes
Embed lasting knowledge at individual and team level
Understand the big picture, not just another SEO checklist
Full control in your hands
More campaign clarity + increased long-term value of your SEO investment = win-win.
Training builds the skills your business needs to bring SEO in-house if and when you choose to do so. Parting ways with an SEO partner won’t leave you in the lurch as your team will have the knowledge to keep things moving and make informed decisions without outside help.
Tied to your KPIs
We build training around what matters to your business – not generic theory.
We’ll shape bespoke training around your goals, tools, and existing skillset. Your team will learn how to track the right data, interpret it with confidence, and tie it back to real business KPIs.
Distilled expertise
Tap into decades of SEO experience, minus the waffle.
We’ll cover big-picture theory and current best practices, put into context with real-world examples from past campaigns and insights from nearly two decades in the industry. All followed by a Q&A and ongoing email contact to clarify points, reinforce learning, and build momentum.
In person or online
High-impact training, whatever the format.
We thrive delivering training face-to-face, but our sessions are just as focused and effective online. When you book an SEO training session you tell us the format that suits your business best and we’ll do the rest.
Skill up with bespoke SEO training for your business
Building knowledge in-house increases the value of your SEO investment, especially when it’s backed by real expertise and tied to your goals. Swap guesswork for clarity with a standalone session or ongoing training alongside an active SEO campaign.
What happens next?
Drop us a line or book a discovery call to learn more about how our SEO training will benefit your business
SEO training FAQs
SEO training is structured education around the discipline of search engine optimisation. Sessions are designed to equip individuals or teams with the knowledge to understand, manage, and improve search engine visibility.
The best SEO training is built around your business, not a checklist. It’s tailored to your goals, tied to your tools and KPIs, and followed up with support so your team can clarify what they’ve learned and start applying it with confidence.
You’ll find plenty of online courses, but we’d advise caution here as most are generic and not tailored to your business. For meaningful results, look for SEO training specialists with hands-on experience and case studies that show they’ve delivered results for real clients.
It depends on your team’s size, goals, and current knowledge. Be wary of fixed-fee training that claims to fit every business: just like SEO itself, good training is never one-size-fits-all. A quick discovery call is the best way to scope the right fit and cost.
Training increases the value of your SEO investment by building in-house knowledge and long-term confidence. It gives your team the tools to make informed decisions, understand what an agency is doing (and why), and avoid being left in the dark if that agency moves on.