WordPress SEO services
It’s not the CMS you use – it’s what you do with it
WordPress powers 43% of websites: most are held back by bloat and poor optimisation.
WordPress SEO services trusted by UK business
What is WordPress SEO?
WordPress SEO combines general SEO best practices with the specifics and intricacies of the WordPress platform. Getting it right makes the difference between a slow and bloated WordPress site, and one that taps into the full potential of the platform: a lightning-fast, search-friendly conversion machine.
Too many WordPress websites are held back by slow load times, bloated themes, clashing plugins, and content that people never see because Google doesn’t even know it’s there.
Our WordPress SEO expertise will streamline your site’s structure, fix performance bottlenecks, and optimise every layer — from crawlability to Core Web Vitals — to drive more traffic, boost engagement, and convert visitors into customers.
6 signs your WordPress site needs it
- Potential customers can't find or navigate around your site
- The frontend is slow and clunky
- The backend is riddled with popups and warnings
- You're drowning in plugins and they conflict with each other
- Traffic, rankings and conversions aren't where you want them to be
- Your site is out of date and you don't know how to change it
Our WordPress SEO process
Thousands of themes and plugins mean that every WordPress site is unique, but all of them have the potential to do better. Our WordPress SEO services are designed to get your site woring its hardest, taking full advantage of the platform rather than succumbing to common hurdles and challenges.
To transform your WordPress website from a clunky beast to a fine-tuned conversion machine, get in touch with our WordPress SEO team today.
WordPress SEO: how we do it
Query Monitor to debug slow database queries and plugin conflicts to reduce load times
Dev Tools to flag broken files and speed issues holding your site back
Cloudflare caching to serve content faster and reduce server load
WordPress Site Health to spot critical issues and improve overall site performance
Ahrefs Site Health to uncover technical SEO issues impacting your rankability
Audit of redundant plugins to trim bloat and improve performance
Screaming Frog for technical SEO performance benchmarking
WordPress SEO Testimonial
There are so many reasons why we have continued to work with Plaudit for so long after having some bad experiences with other web developers. Communication is always prompt and professional, with a calm demeanour that is refreshing and efficent when any problems occur. Too many web developers seem like they don't care, but Plaudit do.
Plugin audit
WordPress plugins are an incredibly powerful and versatile way to expand default functionality of the platform.
But when devs or website owners add too many plugins, they can quickly cause chaos in the form of slow site speed, conflicting functionality, and site errors.
Our WordPress SEO kicks off with a plugin review to make sure your efforts to improve your site aren’t actually holding you back.
Key Benefits
- Only use the plugins you need
- Move functionality away from plugins to more sustainable solutions where possible
- Speed up your site and reduce backend bloat
Site health audit
We combine WordPress’s built-in Site Health checks with tools like Ahrefs to identify all behind-the-scenes issues that may be harming performance.
This includes update errors, security misconfigurations, server environment issues, and anything else standing in the way of a healthy WordPress setup.
Key Benefits
- Catches hidden problems early
- Keeps your site secure and compliant
- Supports consistent technical SEO performance
Standard technical SEO
We employ our technical SEO audit and management with a platform-specific lens. This means you’re covered on everything from crawlability and indexation to speed, mobile usability, schema markup, and internal linking.
The result? A strong technical foundation to build on.
Key Benefits
- Fixes the most common SEO blockers
- Builds a foundation for ranking and growth
- Fully platform-relevant
WooCommerce configuration
If you’re running WooCommerce we’ll review the setup from a technical SEO perspective, checking how products, categories, pagination, and filters are handled.
We also check UX, theme compatibility, and the underlying code to ensure it can scale without causing slowdowns or SEO issues.
Key Benefits
- Improves product and category visibility
- Optimises UX without compromising speed
- Lays the groundwork for ecommerce SEO
Product page optimisation
From SEO titles and image alt text to schema, internal linking, and layout, we optimise your product pages for visibility and performance.
The goal: help the right people find the right products and feel confident buying.
Key Benefits
- Increased visibility for long-tail product searches
- Stronger on-page SEO
- Boosts engagement and conversions
Security audit
We check for common WordPress security gaps, from outdated plugins to missing headers and exposed APIs. If we find anything risky, we’ll either fix it or give you a clear plan of action.
A secure site is a trustworthy site, for users and search engines alike.
Key Benefits
- Prevents downtime, data loss, and trust issues
- Strengthens your SEO by protecting uptime
- Keeps your site safe as you scale
User permissions review
Too many WordPress sites give users more access than they need. We review all user roles and permissions to minimise risk, reduce clutter, and ensure only the right people can make important changes.
Key Benefits
- Reduces risk of accidental changes
- Prevents malicious access or abuse
- Makes user management simpler
Integrations audit
We check that your site is playing nicely with the rest of your stack: from Mailchimp and ActiveCampaign to Stripe, GA4, and beyond.
Broken or slow integrations can hurt UX, skew data, and cost you conversions.
Key Benefits
- Ensures reliable tracking and automation
- Avoids performance issues caused by third-party tools
- Improves customer experience across touchpoints
Conversion tracking check
We make sure your conversion tracking is set up correctly, whether it’s for ecommerce purchases, form submissions, button clicks, or custom events.
Because broken tracking can lead to poor decisions and missed insights.
Key Benefits
- Ensures your key goals are accurately tracked
- Helps you measure what’s working (and what’s not)
- Supports better marketing decisions based on real data
Common pitfalls check
Over the years, we’ve seen clients miss small but important details, like not logging sent emails, leaving staging sites indexable, or launching with broken forms.
We check for all the little things that can make a big difference, letting you learn from their mistakes.
Key Benefits
- Flags high-impact issues others miss
- Helps you avoid hard-to-spot SEO mistakes
- Adds an expert safety net to your setup
Theme & template review
We audit your site’s theme and templates to make sure they’re cleanly coded, SEO-friendly, and not dragging your site down with unnecessary bloat.
Whether it’s a bespoke theme or an off-the-shelf one, we’ll identify and leverage all the opportunities for improvement.
Key Benefits
- Speeds up load times and improves structure
- Clean, consistent code that search engines can understand
- Supports easier content scaling and design consistency
Hosting & server performance
We assess your hosting environment to make sure it supports modern WordPress performance.
If your hosting isn’t configured correctly, it can create bottlenecks that affect everything from page load speed to indexing reliability.
Key Benefits
- Reduces load times and server strain
- Improves uptime and reliability
- Supports future site growth and traffic spikes
Media optimisation
Great visuals shouldn’t come at the cost of speed.
We optimise how images and videos are loaded on your site by compressing files, converting to modern formats like WebP, removing unnecessary assets, and implementing lazy loading where it helps.
Key Benefits
- Speeds up key landing pages and product pages
- Improves mobile usability and Core Web Vitals
- Supports stronger engagement without performance trade-offs
Some areas our WordPress SEO covers
WordPress plugins are an incredibly powerful and versatile way to expand default functionality of the platform.
But when devs or website owners add too many plugins, they can quickly cause chaos in the form of slow site speed, conflicting functionality, and site errors.
Our WordPress SEO kicks off with a plugin review to make sure your efforts to improve your site aren’t actually holding you back.
Key Benefits
- Only use the plugins you need
- Move functionality away from plugins to more sustainable solutions where possible
- Speed up your site and reduce backend bloat
We combine WordPress’s built-in Site Health checks with tools like Ahrefs to identify all behind-the-scenes issues that may be harming performance.
This includes update errors, security misconfigurations, server environment issues, and anything else standing in the way of a healthy WordPress setup.
Key Benefits
- Catches hidden problems early
- Keeps your site secure and compliant
- Supports consistent technical SEO performance
We employ our technical SEO audit and management with a platform-specific lens. This means you’re covered on everything from crawlability and indexation to speed, mobile usability, schema markup, and internal linking.
The result? A strong technical foundation to build on.
Key Benefits
- Fixes the most common SEO blockers
- Builds a foundation for ranking and growth
- Fully platform-relevant
If you’re running WooCommerce we’ll review the setup from a technical SEO perspective, checking how products, categories, pagination, and filters are handled.
We also check UX, theme compatibility, and the underlying code to ensure it can scale without causing slowdowns or SEO issues.
Key Benefits
- Improves product and category visibility
- Optimises UX without compromising speed
- Lays the groundwork for ecommerce SEO
From SEO titles and image alt text to schema, internal linking, and layout, we optimise your product pages for visibility and performance.
The goal: help the right people find the right products and feel confident buying.
Key Benefits
- Increased visibility for long-tail product searches
- Stronger on-page SEO
- Boosts engagement and conversions
We check for common WordPress security gaps, from outdated plugins to missing headers and exposed APIs. If we find anything risky, we’ll either fix it or give you a clear plan of action.
A secure site is a trustworthy site, for users and search engines alike.
Key Benefits
- Prevents downtime, data loss, and trust issues
- Strengthens your SEO by protecting uptime
- Keeps your site safe as you scale
Too many WordPress sites give users more access than they need. We review all user roles and permissions to minimise risk, reduce clutter, and ensure only the right people can make important changes.
Key Benefits
- Reduces risk of accidental changes
- Prevents malicious access or abuse
- Makes user management simpler
We check that your site is playing nicely with the rest of your stack: from Mailchimp and ActiveCampaign to Stripe, GA4, and beyond.
Broken or slow integrations can hurt UX, skew data, and cost you conversions.
Key Benefits
- Ensures reliable tracking and automation
- Avoids performance issues caused by third-party tools
- Improves customer experience across touchpoints
We make sure your conversion tracking is set up correctly, whether it’s for ecommerce purchases, form submissions, button clicks, or custom events.
Because broken tracking can lead to poor decisions and missed insights.
Key Benefits
- Ensures your key goals are accurately tracked
- Helps you measure what’s working (and what’s not)
- Supports better marketing decisions based on real data
Over the years, we’ve seen clients miss small but important details, like not logging sent emails, leaving staging sites indexable, or launching with broken forms.
We check for all the little things that can make a big difference, letting you learn from their mistakes.
Key Benefits
- Flags high-impact issues others miss
- Helps you avoid hard-to-spot SEO mistakes
- Adds an expert safety net to your setup
We audit your site’s theme and templates to make sure they’re cleanly coded, SEO-friendly, and not dragging your site down with unnecessary bloat.
Whether it’s a bespoke theme or an off-the-shelf one, we’ll identify and leverage all the opportunities for improvement.
Key Benefits
- Speeds up load times and improves structure
- Clean, consistent code that search engines can understand
- Supports easier content scaling and design consistency
We assess your hosting environment to make sure it supports modern WordPress performance.
If your hosting isn’t configured correctly, it can create bottlenecks that affect everything from page load speed to indexing reliability.
Key Benefits
- Reduces load times and server strain
- Improves uptime and reliability
- Supports future site growth and traffic spikes
Great visuals shouldn’t come at the cost of speed.
We optimise how images and videos are loaded on your site by compressing files, converting to modern formats like WebP, removing unnecessary assets, and implementing lazy loading where it helps.
Key Benefits
- Speeds up key landing pages and product pages
- Improves mobile usability and Core Web Vitals
- Supports stronger engagement without performance trade-offs
Drive up traffic and sales with WordPress SEO
Your WordPress website should be a slick, quick, conversion machine. If it isn’t, our WordPress SEO services will get you there: tailored, strategic insights based on extensive expertise, with a proven track record of delivering for clients of all shapes and sizes.
What happens next?
Think your WordPress website could be working harder? Book a call with our WordPress SEO team to see how we can help
WordPress SEO Testimonial
If you’re looking for someone with creativity, technical skill, and genuine care for your vision, I can’t recommend Plaudit highly enough. Thank you for helping me create a space that I’m genuinely proud to share with clients!
Why choose Plaudit for WordPress SEO?
Your WordPress site could almost certainly be woring harder for your business. Leveraging our extensive expertise will deliver more traffic, more conversions, and more profit.
Extensive experience
We’ve been working with WordPress since version 3.4 (for those not in the know: that was released in 2012). This gives us a deep knowledge of the platform, its quirks and eccentricities and – most importantly – it’s potential.
Our WordPress SEO recommendations are tried-and-tested. Our strategies leverage our expertise and knowledge of what’s worked for past clients, and deliver these benefits to your site.
Comprehensive toolkit
WordPress themes and plugins are great, but they’re limiting. And running too many – especially if they’re not configured properly – can quickly do more harm than good.
We know from years of experience that the real power of the platform comes from custom code snippets that fuel advanced, bespoke functionality. We’ll work with you to visualise the best, most useful version of your website, then we’ll use the most efficient techniques to make it a reality.
WooCommerce specialists
We’ve helped small local businesses get off the ground so their founders can quit their day jobs, and we’ve helped global brands with seven-figure sales. We’re confident we can help your WordPress + WooCommerce store to attract more customers and earn more money, too.
We can also set up efficient, cost effective delivery – national or international – as well as payment methods, discount functionality, and much more. Everything you need to build your dream store.
The proof is in the pudding
The Plaudit website is coded from the bottom up on a custom WordPress theme. It’s quick and easy to navigate, smashes Google’s Core Web Vitals metrics, and performs well in search engines.
When you work with us as WordPress SEO partners you’re tapping directly into the skillset that built and maintains our site, and powers our business.
WordPress SEO FAQs
Still got questions? Take a look at our FAQs below or get in touch and we'll be happy to help.
We helped one client go from under £1000 annual sales to just shy of six figures two years later. We helped a £1m+ global brand achieve a steady increase in sales YOY, too.
Both were the result tailored WordPress SEO campaigns: the first with a full site redesign and theme rebuild, purge of redundant and conflicting plugins, optimisation of copy, and fine-tuning of product pricing and delivery costs. The second via comprehensive content strategy to attract a wider net of search traffic and small CRO tweaks to convert a higher proportion of visitors.
So in short, you can expect transformational results.
While it’s technically possible to advise on WordPress SEO implementation without access, having access makes things a lot quicker and easier.
We can help you set up an account for our team with restricted access and privileges if there are parts of the backend you’d rather we didn’t see. We can log all the changes we make as well so they’re easy to roll back if required.
In our extensive experience, our WordPress SEO clients have had no issues with us implementing fixes directly in the backend.
Absolutely! This is a common progression: a developer builds a site and hands over the keys, then the owner realises there’s a lot more work involved in maintaining and updating the site.
We’ve worked with directly with developers to manage the transition, and we’ve also helped businesses to get things back on track when their developers had gone AWOL. In both cases the end result was the same: control of the website safely in their hands, with a solid WordPress SEO strategy in place.
If you’re planning to part ways with your developer or are struggling to manage your site, get in touch and find out how we can help.
Yep. Whether you’re on Wix, Squarespace, Shopify, or a custom CMS, we can help you migrate your site to WordPress with minimal SEO disruption. We’ll map your old URLs, transfer content, preserve rankings, and build a new site that’s fast, flexible, and ready to grow.
We helped a small social enterprise move their clunky but characterful site over to WordPress as a way to preserve the character while replacing the clunkiness with quick, slick performance. Sadly they wound down their operations in July 2025, so we can no longer showcase the site 🥲
We can do this, too. If WordPress no longer fits your business needs, we can help you plan and execute a smooth transition to your new platform. That includes preserving your SEO performance, setting up redirects, and making sure your content and tracking are safely carried over.
WordPress is incredibly SEO-friendly platforms, if it’s set up and maintained correctly. With the right theme, plugins and configuration, WordPress gives incredible control over how your site appears in search. If things aren’t set up right though, things can quickly go south.
Some improvements – quick fixes like mending broken links or optimising speed – can deliver benefits quickly.
Others, like building out content or earning rankings, take a little longer. Most of our clients see meaningful improvements within 3–6 months, with compound growth beyond that.
Absolutely. Check out our technical SEO audit page to learn more about our audit services. Each audit is fully bespoke to the needs of the client, so if you’re running WordPress we’ll build out the audit accordingly.
