Local SEO
Get more customers near you
Maximise your local presence to attract more customers to your business
Looking for customers near you?
Too few businesses leverage their reputation and goodwill, meaning they miss out on local customers and visibility.
And with “near me SEO” smarter than ever, search engines are looking at tons of other factors on top of regular search terms. Almost all search results are tailored by location to some extent.
So whether you search
“local SEO agency”
“local SEO agency near me”
“local SEO agency Witney”
Relevance, distance, and prominence will determine which businesses you’ll see.
Our local SEO service will help your business to knock it out the park on all three counts.
6 local SEO benefits
- Attract more local customers
- Build a deeper connection with your local area
- Earn trust through reviews and local credibility
- Lay the groundwork for sustainable growth
- Show up ahead of your local competitors
- Turn local searches into real enquiries and customers
Our local SEO process
Local SEO is built on subtly different ranking factors to regular SEO, with relevance, distance and prominence being the most significant.
Businesses who treat local SEO with the attention it deserves rather than as a byproduct of regular SEO are the ones who see the real gains.
When you work with us we’ll build a complete understanding of your current local performance, then create and implement a strategy to maximises your presence, takes full advantage of your current customer base, and lays the groundwork for future success.
Local SEO for businesses in Oxford and across the UK
What our local SEO strategies include
Local presence
We’ll build a clear picture of your existing local presence to figure out the best path forward.
We’ll look at how visible your business is in map packs, directories, and local search results to identify strengths, gaps, and high-impact opportunities to improve local visibility.
Key Benefits
-
Understand exactly you stand
-
Identify untapped local ranking opportunities
-
Create a clear strategy for stronger presence
Map visibility tracking
Local SEO success isn’t just about ranking, it’s about where you rank for who.
We use geo-grid tools to track your presence across different postcodes and map areas, so you can see how visibility changes and where to focus your efforts.
Key Benefits
-
Understand your true local search coverage
-
Spot visibility gaps between locations or service areas
-
Measure progress and demonstrate real-world impact
Google Business Profile optimisation
The Google Business Profile is the cornerstone of local SEO.
We’ll optimise every element of your profile from categories, descriptions, and photos to products, services, posts, and FAQs.
The result? More visibility and more engaged local customers.
Key Benefits
-
Improve visibility in Maps and local search
-
Turn profile views into visits and enquiries
-
Keep your listing accurate, complete, and up to date
Google Business Profile onward strategy
Initial optimisation is good, but without an ongoing strategy to keep your profile thriving your local presence will slip.
From ongoing updates to seasonal campaigns, we ensure your profile evolves as your business does.
Key Benefits
-
Maintain consistent information across platforms
-
Drive engagement with fresh, relevant content
-
Build long-term momentum in Maps and local packs
Reviews strategy
Too many businesses neglect customer reviews, meaning real feedback from satisfied customers goes to waste.
We help you design review workflows that feel natural, both online and in-store. From subtle prompts and follow-ups to repurposing positive feedback, we build systems that encourage genuine, consistent reviews.
Key Benefits
- Strengthen credibility and trust with new customers
- Increase review volume and consistency
- Build repeatable review habits
Leveraging past customers
If you’ve neglected your review strategy in the past, don’t worry. There are ways to tap into this rich bank of feedback and goodwill.
We’ll help you to reach out to past customers in a way that’s natural, ethical, and in line with Google’s review guidelines.
Key Benefits
-
Quickly build review volume with
-
Improve rankings through high-quality feedback
-
Reinforce loyalty and encourage repeat business
Competitor analysis
We benchmark your local SEO performance against key competitors, analysing keywords, backlinks, citations, content, and Google profiles.
This reveals where they’re outperforming you and where you can gain an edge.
Key Benefits
-
Uncover competitor strategies and local ranking factors
-
Identify content and link opportunities you’re missing
-
Build a plan to outrank competitors in target areas
NAP audit
NAP consistency is crucial for local search trust.
We audit every instance of your business details online, fixing outdated or conflicting entries that can hurt rankings and confuse potential customers.
Key Benefits
-
Improve trust with Google and local directories
-
Prevent lost leads caused by inaccurate contact details
-
Strengthen overall citation health
Local citations
We identify and listing opportunities on credible local sites, directories, and industry organisations.
These citations signal reliability to Google, helping your business rank higher and appear more frequently in relevant searches.
Key Benefits
-
Build strong, locally relevant backlinks
-
Enhance visibility across trusted platforms
-
Improve ranking signals for Google’s local algorithm
Partnerships & local link building
We help you identify partnership opportunities with local organisations, charities, suppliers, and press that align with your brand.
These collaborations generate high-quality backlinks, citations, and mentions, strengthening both your SEO profile and your local reputation.
Key Benefits
-
Build genuine, high-authority local backlinks
-
Strengthen relationships with community partners
-
Improve rankings and credibility through trusted local sources
Keyword research
We analyse location-specific search data to identify the keywords and phrases that drive local intent.
This ensures your content, metadata, and pages align perfectly with what customers in your area are looking for.
Key Benefits
-
Target real, high-converting local searches
-
Inform smarter content and page creation
-
Strengthen relevance for your service area
On-page optimisation
We refine existing pages to align with local SEO best practice and keyword data.
This involves optimising meta data, headers, internal links, and embedded maps to boost local relevance and user engagement.
Key Benefits
-
Improve page performance in local SERPs
-
Reinforce location relevance sitewide
-
Boost user experience and conversion rates
Local-specific content recommendations
We recommend new content that speaks directly to local audiences, from area pages and service hubs to community stories and case studies.
Give search engines what they need and let users see you as part of the local community.
Key Benefits
-
Strengthen topical and local authority
-
Increase engagement from nearby customers
-
Fill content gaps competitors are missing
Structured data
We implement schema markup tailored to your local SEO goals, helping Google identify your business type, location, reviews, and more.
This improves visibility in rich results and local knowledge panels.
Key Benefits
-
Enhance search appearance with rich snippets
-
Strengthen Google’s understanding of your site
-
Support other local ranking signals for better results
Google Search Console setup & monitoring
We connect and configure Google Search Console to monitor your local search performance, detect technical errors, and track key search queries.
You’ll get full visibility into what’s working and where to improve.
Key Benefits
-
Spot and fix local SEO issues early
-
Measure progress with accurate performance data
-
Align ongoing SEO efforts with real search trends
What our local SEO strategies include
We’ll build a clear picture of your existing local presence to figure out the best path forward.
We’ll look at how visible your business is in map packs, directories, and local search results to identify strengths, gaps, and high-impact opportunities to improve local visibility.
Key Benefits
-
Understand exactly you stand
-
Identify untapped local ranking opportunities
-
Create a clear strategy for stronger presence
Local SEO success isn’t just about ranking, it’s about where you rank for who.
We use geo-grid tools to track your presence across different postcodes and map areas, so you can see how visibility changes and where to focus your efforts.
Key Benefits
-
Understand your true local search coverage
-
Spot visibility gaps between locations or service areas
-
Measure progress and demonstrate real-world impact
The Google Business Profile is the cornerstone of local SEO.
We’ll optimise every element of your profile from categories, descriptions, and photos to products, services, posts, and FAQs.
The result? More visibility and more engaged local customers.
Key Benefits
-
Improve visibility in Maps and local search
-
Turn profile views into visits and enquiries
-
Keep your listing accurate, complete, and up to date
Initial optimisation is good, but without an ongoing strategy to keep your profile thriving your local presence will slip.
From ongoing updates to seasonal campaigns, we ensure your profile evolves as your business does.
Key Benefits
-
Maintain consistent information across platforms
-
Drive engagement with fresh, relevant content
-
Build long-term momentum in Maps and local packs
Too many businesses neglect customer reviews, meaning real feedback from satisfied customers goes to waste.
We help you design review workflows that feel natural, both online and in-store. From subtle prompts and follow-ups to repurposing positive feedback, we build systems that encourage genuine, consistent reviews.
Key Benefits
- Strengthen credibility and trust with new customers
- Increase review volume and consistency
- Build repeatable review habits
If you’ve neglected your review strategy in the past, don’t worry. There are ways to tap into this rich bank of feedback and goodwill.
We’ll help you to reach out to past customers in a way that’s natural, ethical, and in line with Google’s review guidelines.
Key Benefits
-
Quickly build review volume with
-
Improve rankings through high-quality feedback
-
Reinforce loyalty and encourage repeat business
We benchmark your local SEO performance against key competitors, analysing keywords, backlinks, citations, content, and Google profiles.
This reveals where they’re outperforming you and where you can gain an edge.
Key Benefits
-
Uncover competitor strategies and local ranking factors
-
Identify content and link opportunities you’re missing
-
Build a plan to outrank competitors in target areas
NAP consistency is crucial for local search trust.
We audit every instance of your business details online, fixing outdated or conflicting entries that can hurt rankings and confuse potential customers.
Key Benefits
-
Improve trust with Google and local directories
-
Prevent lost leads caused by inaccurate contact details
-
Strengthen overall citation health
We identify and listing opportunities on credible local sites, directories, and industry organisations.
These citations signal reliability to Google, helping your business rank higher and appear more frequently in relevant searches.
Key Benefits
-
Build strong, locally relevant backlinks
-
Enhance visibility across trusted platforms
-
Improve ranking signals for Google’s local algorithm
We help you identify partnership opportunities with local organisations, charities, suppliers, and press that align with your brand.
These collaborations generate high-quality backlinks, citations, and mentions, strengthening both your SEO profile and your local reputation.
Key Benefits
-
Build genuine, high-authority local backlinks
-
Strengthen relationships with community partners
-
Improve rankings and credibility through trusted local sources
We analyse location-specific search data to identify the keywords and phrases that drive local intent.
This ensures your content, metadata, and pages align perfectly with what customers in your area are looking for.
Key Benefits
-
Target real, high-converting local searches
-
Inform smarter content and page creation
-
Strengthen relevance for your service area
We refine existing pages to align with local SEO best practice and keyword data.
This involves optimising meta data, headers, internal links, and embedded maps to boost local relevance and user engagement.
Key Benefits
-
Improve page performance in local SERPs
-
Reinforce location relevance sitewide
-
Boost user experience and conversion rates
We recommend new content that speaks directly to local audiences, from area pages and service hubs to community stories and case studies.
Give search engines what they need and let users see you as part of the local community.
Key Benefits
-
Strengthen topical and local authority
-
Increase engagement from nearby customers
-
Fill content gaps competitors are missing
We implement schema markup tailored to your local SEO goals, helping Google identify your business type, location, reviews, and more.
This improves visibility in rich results and local knowledge panels.
Key Benefits
-
Enhance search appearance with rich snippets
-
Strengthen Google’s understanding of your site
-
Support other local ranking signals for better results
We connect and configure Google Search Console to monitor your local search performance, detect technical errors, and track key search queries.
You’ll get full visibility into what’s working and where to improve.
Key Benefits
-
Spot and fix local SEO issues early
-
Measure progress with accurate performance data
-
Align ongoing SEO efforts with real search trends
Get more customers near you
Maximise your local presence with our local SEO services. Get a tailored strategy to leverage your current position and lay the groundwork for more local business.
Why choose Plaudit as your local SEO partner?
Every business can benefit from improving their local presence. We’ll help you close the gap between where you are, and where you should be.
You’ve got it, now flaunt it
Your customers already know you’re good, but if Google doesn’t, that’s a problem.
We’ll help you bridge the gap between your real-world reputation and your online visibility, turning existing goodwill into local SEO momentum.
From review strategies to optimised profiles and consistent listings, we’ll make sure your local presence sings as strongly online as it does in person.
See what’s working - and what’s not
If you know your local performance could be better but not how to get there, we’ll show you exactly where to focus. You’ll see what’s helping, what’s holding you back, and what practical changes will make the biggest difference.
We’ll also show how you stack up against competitors in your area so you can understand your position, spot opportunities, and stay one step ahead.
Quick wins and lasting trust
There are improvements you can make right away to boost your visibility, from refining key pages to updating your Google Business Profile, while also laying the groundwork for sustainable, long-term growth.
We help you strengthen both fronts: early visibility that drives more people to your business, and steady trust-building that keeps you top of mind locally.
Clear reporting
A lot of businesses only have a vague idea of how they’re doing in local search. We’ll give you the data and numbers to show exactly where you appear, how that’s changing, and what’s driving results.
You’ll see progress in real terms, with clear reporting that connects visibility to tangible outcomes: more clicks, more visits, and more customers.