WordPress SEO case study

Our client wanted to strengthen their organic visibility, with a focus on quality content and impactful backlinks, after spending considerable time on low-value techniques with little to show for it. They faced three main obstacles:

• Low domain authority (DR 33): their low domain rating made it difficult to compete with established industry giants dominating the SERPs. In the YMYL (Your Money, Your Life) health niche, authority signals are everything.
• Thin backlink profile: they lacked the high-quality, authoritative links needed to signal trustworthiness to Google. Generic link building tactics don’t cut it in such a competitive, trust-dependent space.
• Limited organic visibility: without good quality content or credible backlinks from trusted institutions, they weren’t being found by ideal customers. This forced heavy reliance on expensive paid advertising with no long-term SEO asset building.

The health and wellness space demands exceptional E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. The question was how we could build authority ethically in a space notorious for spammy link tactics while demonstrating clear ROI?

Over four years, we contributed to their transformation from a relatively low-authority site struggling for visibility into an industry powerhouse that consistently outperformed competitors.

The scholarship campaign results: the best result was awarding $4,500 of scholarship funding to 3 winners who demonstrated excellent creative and academic strength in their essays. It was a real source of pride to support their education. In terms of metrics: 51 total backlinks secured, average DR of 69.5 (peak of 91), 36 backlinks on prestigious .edu domains, and client DR increased from 33 to 57 and maintained position in high 50s for 3 subsequent years.

Authority & visibility: our ethical link building campaign delivered impactful results: 73% Domain Rating increase (33 → 57) positioned them among industry leaders, 51 university backlinks with average DR of 69.5 established solid E-E-A-T signals, 441% growth in top-3 keywords (231 → 1,250 at peak) captured valuable SERP real estate, and organic traffic growth that brought thousands of qualified visitors.

Revenue impact: rankings don’t pay the bills. We contributed to 7 figure annual revenue – for example, $2.55m in tracked revenue over just 8.5 months of GA4 tracking (Jun 2022 – Feb 2023).

Sustained performance: these weren’t temporary spikes, we contributed to consistent, compounding growth across multiple years with rankings maintained year-over-year, backlink profile continuing to strengthen, and organic traffic proving resilient through multiple Google algorithm updates – particularly impressive in a YMYL industry frequently targetted by anti-spam updates.