+2400% sales in 6 years
Ecommerce · Logwise Firewood
The client
Logwise Firewood is a family-run firewood company in the heart of Yorkshire. Their goal is to provide high-quality, sustainably sourced firewood at competitive prices.
What we did
We helped Logwise transform a piecemeal web build into an efficient ecommerce setup that drove +2400% sales over a 6 year period – an average of 92% YOY each year.
This was made possible by a large uptick in organic traffic from improved rankings – especially local rankings – and increased repeat custom from email workflows and marketing mailouts.
How we did it
- Full site audit to identify and prioritise issues impacting performance
- Drastically reduced site bloat and plugin dependency
- Full rebuild of service pages in line with ecommerce best practice
- Advised on consolidating and clarifying service offering to simplify user journeys and reduce keyword cannibalisation
- In-depth keyword research and optimisation of new product pages
- Built out separate wholesale site to further streamline consumer experience
- Implemented rewards program and email marketing
- Ongoing refinements and improvements as part of a long-term SEO management campaign
