+2400% sales in 6 years
Ecommerce - Home & garden · Logwise Firewood
- +2400% sales revenue over 6y
- +92% avg sales revenue YOY
- Increased repeat custom from email workflows
The client
Logwise Firewood is a family-run firewood company in the heart of Yorkshire. Their goal is to provide high-quality, sustainably sourced firewood at competitive prices.
What we did
We helped Logwise transform a piecemeal web build into an efficient ecommerce setup that drove +2400% sales over a 6 year period – an average of 92% YOY each year.
This was made possible by a large uptick in organic traffic from improved rankings – especially local rankings – and increased repeat custom from email workflows and marketing mailouts.
How we did it
- Full site audit to identify and prioritise issues impacting performance
- Drastically reduced site bloat and plugin dependency
- Full rebuild of service pages in line with ecommerce best practice
- Advised on consolidating and clarifying service offering to simplify user journeys and reduce keyword cannibalisation
- In-depth keyword research and optimisation of new product pages
- Built out separate wholesale site to further streamline consumer experience
- Implemented rewards program and email marketing
- Ongoing refinements and improvements as part of a long-term SEO management campaign
There are so many reasons why we have continued to work with Plaudit for so long after having some bad experiences with other web developers.
Their design work is second to none. They offer new ideas and strategies to improve site functionality, as well as helping drive more traffic to our site. They have also been central to our marketing strategy by creating new approaches to customer interaction.
Communication is always prompt and professional, with a calm demeanour that is refreshing and efficent when any problems occur. Too many web developers seem like they don’t care, but Plaudit do. They remember the intricacies of our business and its ethos, which is why we have continued to work closely with them and will continue to do so.
