About Plaudit: Witney SEO agency
Built on two decades of doing SEO the right way
Our story
Our founder started as an SEO intern in 2008, manually checking keyword rankings in Excel every Friday. Nearly two decades later, after working through every major Google update, seeing countless SEO trends come and go, and watching cowboys deliver quick wins before disappearing when the penalties hit, he started Plaudit.
Plaudit exists because of what stayed constant through all that change: five principles that separate lasting success from short-term gains. These are distilled lessons from delivering results in a big agency, a nimble startup, and a decade as a freelance consultant.
Five principles that guide what we do
1. Technical fundamentals matter
Crawlable, user-friendly sites have been the foundation throughout every algorithm change
2. Audience first, then search engines
Knowing how your customers actually search and what they’re trying to achieve beats any keyword strategy
3. Quality, user-focussed content wins
Whether it’s 2008 or 2025, content that genuinely helps people wins out every time
4. Genuine relationships drive results
From long-term client partnerships to earning backlinks from webmasters, authentic connections create sustainable outomes
5. Ethical practices lead to long-term success
The most important one: cowboys might get quick wins, but solid principles consistently applied build lasting results
What this means for you
Who we are
Chris
Founder & Tech SEO Expert
After 17 years in the industry Chris built Plaudit to allow clients to tap directly into the best it has to offer, and avoid the frustrating aspects.
Bethan
New Business Director
Bethan connects with local businesses in Witney and beyond to help them understand how technical SEO can drive real growth.
Gidget
Morale Officer
Expert in stress reduction and unconditional support. Every office should have one.
Our network
We work with a carefully curated network of specialists when our technical SEO campaigns require additional expertise and resource
Steve
Creative director
With over 30 years of experience delivering high-quality marketing, branding, and digital design solutions, Steve excels at turning client challenges into clear, effective creative solutions, ensuring projects achieve both strategic and visual goals across all channels.