51 university backlinks, avg DR 69.5
Ecommerce - Health & fitness · Ultimate Life
- 51 backlinks, 36 on .edu domains
- Avg DR 69.5, highest 91
- $6,000 tuition fee support awarded to 4x winners
- Client DR increase from 30 to 59, and held in high 50s for subsequent years
The brief
Our client wanted to build impactful backlinks after lots of time spent on low-value techniques with little to show for it.
The strategy
We planned an essay contest where American university students would be eligible to win scholarships to help with their funding.
As a clean, healthy workout supplement brand they were keen to carry their ethos through the campaign. Students were asked to write about the steps they took to maintain healthy and active lifestyles.
We built a list of over 425 American universities and colleges with suitable pages for promotion of such scholarships, and carried out an extensive outreach campaign to secure the backlinks.
The results
The best result was awarding $6,000 of scholarship funding to 4x winners who demonstrated excellent creative and academic strength in their essays. It was a real source of pride to support their education.
In terms of metrics, we were pretty proud, too:
- A total of 51 backlinks were secured
- The average DA was 69.5, with a peak of 91
- 36 backlinks were on prestigious .edu domains
- The client’s DR increased from 30 at the outset to 59 at its peak, and maintained a position in the high 50s for 3 subsequent years
Link building is part of our technical SEO management service. We’ve found that strategic campaigns with targetted goals can deliver real results – if you’re interesed in link building as a way to build your website’s authority, get in touch.
