SEO copywriting case study

Outranking the competition from day one

Commercial services - B2B

How strategic content creation and SEO optimisation helped a commercial services company capture 81.5% of total traffic share and outperform four main competitors from launch day.

81.5%
Traffic share
36.6%
Ranking keywords
+165%
oAOrganic traffic
+4,734
Page 1 terms

The challenge

A nationwide commercial services provider launched a new website in March 2024. They were aiming to strengthen their position in a competitive market with four established competitors already dominating search results.

The stakes were high:

  • Low existing domain authority and backlink profile
  • Relaunching into a crowded market with solid competitors
  • Need for immediate visibility to justify the investment
  • Tight timeline for content creation before launch
  • Requirement to maintain performance long-term, not just at launch

Most new websites take 6-12 months to gain traction in search results. These guys needed to outperform four competitors from day one and maintain that dominance. The challenge was creating the right content and optimising it in such a way that it could compete with established sites immediately.

Our approach

Content creation for service pages: we created SEO-optimised copy for key service pages, ensuring each piece was:

  • Highly relevant to target keywords
  • More comprehensive than competitor content
  • Structured for both users and search engines
  • Focused on answering customer questions

We also advised on page design and user experience to ensure the content was presented optimally with clear information hierarchy, strategic CTA placement, trust signals and social proof, and mobile-first design principles.

And finally, we created local pages targetting priority regions all over the UK, mapped directly onto the needs of potential customers in those regions. These quickly entered the SERPs and returned strong local visibility across the whole country.

Services Used

SEO copywriting

Content strategy

The results

81.5%
Traffic share
Of total market
+165%
Organic traffic
Since start
+4,734
Page 1 terms
Since start

The impact was immediate and sustained: exactly what we aimed for.

Immediate market leadership: from day one, the client outperformed their four main competitors:

  • 81.5% of total traffic share across the competitive set
  • 36.6% of ranking keywords (nearly 2x the fair share of 20%)
  • Higher average rankings for target keywords
  • Dominant position in local search results

Sustained performance: what’s even more impressive is that they held this dominant position for the entire period following launch (to date). This means it wasn’t a temporary boost from fresh content or novelty – it was sustained.

The business impact: SEO success translated directly to business results, including exponentially more traffic than their old website, increased revenue from organic search, and strong ROI on content investment within first quarter.

"Just thought I'd update you and say a massive thanks for delivering the content over the past couple of months! New site has gone live with all the new commercial pages and everything looks very positive initially!"
K
Contact | White label client

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